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An Analysis of Narrative Art of Motion Graphics in the Film Openings and Closings

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한중경제문화연구 (Korea-China Economic & Cultural Review)
한중경제문화학회 (Korea-China Economic & Cultural District Association)
초록

Motion graphics originated from the dynamic title design of the film openings. With the maturity of film narrative mode and the continuous advancement of digital technology, the motion graphics have obtained a broader performance space in the design of film openings and closings, which can be freely integrated with the painting art, traditional folk art, photography and other art methods. At the same time, a variety of narrative art creations are carried out in combination with the film’s tone, character images, story plots, scenes and other contents. On the one hand, it brings much audiovisual enjoyment to the audiences. On the other hand, it complements the film narration perfectly as an additional text of the film.

목차
Ⅰ. Introduction
Ⅱ. Narrative function of motion graphics
Ⅲ. Narrative methods of motion graphics
Ⅳ. Conclusion
References
저자
  • Chen Chen(School of Design, Jiangnan University)