Recently the meaning of the road name address is expended as an information through the revision of the Road Name Address Act. As this revision, the address of things (AoT) become more important indicating the possibility for the expansion to the related business. However, recent study about AoT does not concern how the current priority system works from the first research. In this study, we analyze perception about addressable object between AoT experts and public using AHP analysis. We structured the importance of addressable objects as two categories; urgency and value creation. The necessity in emergency or daily, accessibility and welfare conform the urgency index. Meanwhile, public value creation in public domain or profitability in the business area and economics conform value creation index. We conducted survey for total of 89 of experts and public. The results of this study indicate the relative importance of AoT measured by experts and public. Generally, public tend to concern more about accessibility conforming the urgency index than experts. Moreover, the public WiFi and the sports complex scored the high priority among the remain addressable objects, in respect of the urgency and the value creation. This result could be implemented for the activation of the smart city industry base on the geospatial information including AoT.

1. 서 론
2. 사물주소 부여 현황
    2.1 사물주소 부여대상의 부여현황
    2.2 사물주소 부여대상의 상대적 중요도
3. AHP 분석 결과
    3.1 설문지 개요
    3.2 AHP 분석 결과
    3.3 일반인과 전문가 인식 비교․분석
4. 결 론
References

• Su-Ji Cho(단국대학교 경영학부) | 조수지
• Seoung-Hun Bae(한국국토정보공사 공간정보연구원) | 배성훈
• Min-Kwan Kim(한국국토정보공사 공간정보연구원) | 김민관
• Ki-Kwang Lee(단국대학교 경영학부) | 이기광 Corresponding Author