The purpose of this study is to derive landscape image characteristics of “Insadong-gil” using text mining analysis of big data. Keywords were collected and analyzed through blogs and cafes containing “Insadong-gil” on domestic portal sites Naver and Daum as basic data for research purposes. As a result, 28 landscape image characteristic keywords related to “Insadong-gil” were derived, and the correlation of the extracted keywords was examined to analyze landscape image characteristics. The results of the landscape image characteristics of Insadong-gil are as follows: First, Insadong-gil is recognized as a street of diverse cultures, including “traditional culture” and a “clean street” reputation. Second, we see that “couples” and “tourists” visit for activities such as a “picnic”, “date”, or “travel”. Couples are able to take “photos” and foreign tourists visit to enjoy the hanbok experience on Insadong-gil. Third, the purpose of visiting Insadong-gil includes keywords for activities such as “picnic”, and “walking”, but cultural activities such as exhibitions, performances, and experiences appeared less. Therefore, it is deemed necessary to continuously plan and implement marketplaces, festivals, and events on Insadong-gil as supplements; and create a cultural space visitors can actively approach with familiarity.

1. Introduction1
 2. Literature Reviews
  2.1 Method of Big Data Analysis
  2.2 Analysis of Landscape Characteristics UsingText Mining
 3. Methods
  3.1 Site Selection
  3.2 Site Summary
  3.3 Study Process and Methods
 4. Results and Discussions
  4.1 Results of Data Collection
  4.2 Data Refining
  4.3 Extracted Keyword TF & N-gram
  4.4 Landscape Image Characteristics
 5. Conclusions
 References

• Geontae Kim(Dept. of Landscape Architecture, Graduate School, Kyung hee University)
• Joohwan Suh(Dept. of Landscape Architecture, Kyung hee University)