The original intention and achievement of Chinese character culture industry research and practice is “Chinese character culture + X”, and “Chinese character culture + City (Region)” is the most comprehensive practice. Because of its rich cultural carrying capacity, unique pictographic features, and many related physical carriers, Chinese character culture can become the core and leading cultural strategy of cities, regions, and communities. In China, the two practical cases that combine Chinese character culture and city cultural strategy most closely are “Xu Shen’s Hometown – Luohe” and “Yin Ruins – Anyang.” This paper focuses on the cross fields of Chinese character culture, cultural industry, and public management, takes Luohe and Anyang as samples, introduces the cultural strategy modes and main contents of the two cities on the theme of Chinese character culture. By researching and comparing the implementation of the two strategies and the construction ideas behind them, this paper sums up the planning framework of the two cities’ cultural strategies. It matches the corresponding practice path of Chinese character culture to provide references. It helps scholars of Chinese character culture practice cultural strategic prediction, decision-making, and consulting projects of different cities.

1. 從漢字文化研究到城市化戰略構建
2. 從 “許慎故里” 到 “中國漢字文化名城”
3. 從 “殷墟” 到 “中國文字博物館”
4. 經驗模式比較及漢字文化研究參與
5. 結論與展望

• 章毓育(韓國慶星大學中國文化學) | 장육육