PURPOSES : The purpose of this study was to investigate directions for future smart city transportation policies and service development by evaluating road service satisfaction levels and predicting future service demand.
METHODS : A nationwide survey was conducted in Korea to develop a transportation service evaluation system based on the functions and objects of transportation. The satisfaction level of road service was evaluated using an analytic hierarchy process (AHP), promising service sectors were identified using the revised importance-performance analysis (IPA) technique, and detailed service demands by sector were suggested.
RESULTS : The most valuable service value felt by the people was "safety" (weight 0.4), and the overall satisfaction level was 68.9 points, slightly exceeding "normal." As a result of analyzing the promising service sectors by dividing them into urban and rural areas, "handicapped, elderly, and pedestrians" were important in both areas, and "road facility maintenance" was classified as an additional promising sector for rural areas.
CONCLUSIONS : People demand that future smart city transportation policies and services should be "people" and "safety" centered. In addition, it is necessary to pay attention not only to the development of new services but also to the improvement of problems with existing services and policies.

ABSTRACT
1. 서론
2. 본론
    2.1. 기존 분석 방법 검토
    2.2. 교통서비스 평가체계 정립
    2.3. 대국민 교통서비스 설문조사
    2.4. 교통서비스 중요도·만족도 평가
    2.5. 미래 유망 교통서비스 발굴
3. 결론
REFERENCES

• 한대석(한국건설기술연구원 도로교통연구본부 수석연구원) | Han Daeseok
• 김영록(한국건설기술연구원 도로교통연구본부 연구위원) | Kim Youngrok Corresponding Author
• 진민수(한국건설기술연구원 도로교통연구본부 전임연구원) | Jin Minsoo
• 윤천주(한국건설기술연구원 도로교통연구본부 수석연구원) | Yoon Chunjoo