This study investigated the impact of the latest developments in big data analytics capabilities (BDAC) on firm performance. The BDAC have the power to innovate existing management practices. Nevertheless, their impact on firm performance has not been fully is not yet fully elucidated. The BDAC relates to the flexibility of infrastructure as well as the skills of management and firm's personnel. Most studies have explored the phenomena from a theoretical perspective or based on factors such as organizational characteristics. However, this study extends the flow of previous research by proposing and testing a model which examines whether organizational exploration, exploitation and market agility mediate the relationship between the BDAC and firm performance. The proposed model was tested using survey data collected from the long-term employees over 10 years in 250 companies. The results analyzed through structural equation modeling show that a strong BDAC can help improve firm performance. An organization's ability to analyze big data affects its exploration and exploitation thereby affecting market agility, and, consequently, firm performance. These results also confirm the powerful mediating role of exploration, exploitation, and market agility in improving insights into big data utilization and improving firm performance.

1. 서 론
2. 선행연구
    2.1 빅 데이터 분석능력
    2.2 혁신 및 개선
3. 연구설계
    3.1 연구모형 및 가설
    3.2 표본 설계 및 자료수집
    3.3 변수 측정
    3.4 분석방법
4. 실증분석
    4.1 관측변수의 기술통계량
    4.2 측정모형
    4.3 가설 검증
    4.4 매개효과
5. 결 론
    5.1 결과요약 및 논의
    5.2 이론적 및 실무적 함의
    5.3 연구의 한계점 및 미래 연구 방향
References

• He-Kyung Jung(한양대학교 일반대학원) | 정희경
• Jeman Boo(한양대학교 경영학부) | 부제만 Corresponding author