The development of ICT technology has created new channels for product sales and promotion, which not only make information accessible to customers as easy as possible, but also provide consumers with much more absolute and comparative information. Modern consumers are exposed so many shopping channels currently, especially mobile-based channels have grown significantly and have become the center of the market. It is true that mobile shopping has led the growth of overall online shopping with the recent development of mobile devices such as smartphones and related software. The importance of strengthening corporate competitiveness and mobile-based management strategies through on line channels continues to increase. At this point, this study attempted to investigate the influencing factors by focusing on the entire distribution channel and mobile shopping channels. As most of previous studies were focused on Internet shopping malls or specific channels, So the research on mobile channels can be judged to be timely and appropriate. Furthermore, it can be said that mobile shopping channels are now presenting empirical implications. In conclusion, it provides practical implications to examine the management strategy of mobile shopping channels from the perspective of consumer value.

1. 서 론
2. 선행연구를 통한 이론적 고찰
    2.1 쇼핑채널에 대한 기존 연구
    2.2 모바일 쇼핑채널 선택요인
    2.3 소비자 가치와 유형
3. 연구모형과 가설의 제기
    3.1 연구가설의 설정
4. 실증 분석
    4.1 모바일 쇼핑채널 선택에 영향을 미치는 요인
    4.2 소비자 유형별 채널 선택 요인
5. 결 론
References

• Hoon Huh(백석예술대학교 경영학부) | 허훈
• Sun Young Kim(국립목포대학교 영어교육과) | 김선영 Corresponding author