This study studied the characteristics of cultured oyster marketing in Sacheon Bay. The results of this study are summarized as follows. First, the GULDAE aquaculture is a unique production method of Sacheon Bay. Second, oysters in Sacheon Bay were low in production, but the price was more than 70% higher than in other producing areas. Third, profit is 12.5% higher and rate of return was 179.8%. Fourth, there were more out-of-market sales than other than other producing areas, and it is a bidding method. Fifth, the marketing cost was higher than the longline hanging aquaculture; however, the advantage of price offseted this point. Although the Sacheon Bay Oyster aquaculture is small, it was confirmed that it was a producing area with high profitability and a unique marketing form from other regions. Although the Sacheon Bay Oyster culture is small, it has been confirmed that it is a producing area with high profitability and shows a unique distribution form.

Abstract
Ⅰ. 서 론
Ⅱ. 사천만의 굴 양식 실태
    1. 걸대식 굴 양식 방법의 특징
    2. 굴 생산량
Ⅲ. 사천만 굴 양식의 수익성 분석
Ⅳ. 사천만 양식 굴의 유통구조 특성
    1. 거래 방법
    2. 유통비용
Ⅳ. 결 론
REFERENCES

• 강종호(경상국립대학교 해양과학대학 해양산업연구소 해양수산경영학과 교수) | Jong-Ho Kang (Professor, Department of Fisheries Business Administration, Institute of Marine Industry, College of Marine Science, Gyeongsang National University) Corresponding author
• 박봉룡(경상국립대학교 해양과학대학 해양산업연구소 해양수산경영학과 대학원생) | Bong-Yong Park (Graduate student, Department of Fisheries Business Administration, Institute of Marine Industry, College of Marine Science, Gyeongsang National University)