This study analyzed the determinants that affect the purchase of ready-to-cook seafood products using the “Consumer Attitude Survey on Processed Foods” from 2018 to 2021. Dietary lifestyle, food awareness and preference survey questions were categorized, and factors affecting the purchase probability of ready-to-cook seafood were identified through a binomial logit model. The main research findings are as follows. First, consumers had higher preference for quality, safety, and new taste factors than health and price factors when purchasing HMR (Home Meal Replacement). Second, through binomial logit model analysis, the probability of purchasing ready-to-cook seafood products was low in the group pursuing taste and economy. On the other hand, the purchase probability was high in the group seeking convenience. Third, the purchase probability of ready-to-cook seafood products was higher in households with two or more persons than in single-person households. These results suggest that differentiated product development and marketing strategies should be needed for each consumer groups in the seafood convenience food market

Abstract
I. 서 론
Ⅱ. 국내 가정간편식 시장 동향
Ⅲ. 자료 및 분석방법
    1. 분석에 이용된 자료
    2. 요인분석 및 군집분석
    3. 이항로짓모형
Ⅳ. 실증분석 결과
    1. 요인분석 및 군집분석
    2. 이항로짓분석
Ⅴ. 결 론
REFERENCES

• 조경준(부경대학교 일반대학원 자원환경경제학과 석사과정) | Kyung-Jun Cho (Graduate Student, Department of Resource and Environmental Economics, Graduate School, Pukyong National University)
• 이헌동(부경대학교 수산과학대학 해양수산경영경제학부 자원환경경제학전공 교수) | Heon-Dong Lee (Professor, Major of Resource and Environmental Economics, Division of Marine & Fisheries Business and Economics, College of Fisheries Sciences, Pukyong National University) Corresponding Author