Emojis have become an important element in human-chatbot interaction to communicate emotion. In addition to facilitating emotional communication, emojis are able to engage consumers, enhance relationship strength and influence consumer behavioural intention. Therefore, it is crucial to understand how the use of emojis affects customer-chatbot rapport and purchase intention in the consumption context.

• Tiantian Wang(The University of Manchester, UK)
• K. Nadia Papamichail(The University of Manchester, UK)
• Sahar Karimi(The University of Liverpool, UK)