This research presents a conceptual framework for a comprehensive understanding of the causes of user migration from social media networking sites. The results of our survey show that users’ intentions to switch social media platforms are influenced by user satisfaction, alternative attractiveness, peer influence, and perceived switching costs.

ABSTRACT
Introduction
Conceptual Background
User Satisfaction (Push Factors)
Alternative Attractiveness (Pull Factors)
Mooring Factors
Research Methods
Results
Discussion

• Peter Andersen(University of Scranton, USA)
• Fei L. Weisstein(Bowling Green State University, USA)
• Mohammadali Zolfagharian(Bowling Green State University, USA)