Smart technologies are critical for businesses to develop these dynamic connections, as technologies enable them to network with others and exchange resources seamlessly. This fact makes it possible to modify the tasks performed by employees of tourism organizations that are in contact with consumers/tourists.

• Estrella Díaz(University of Castilla-La Mancha, Spain)
• Rocío Carranza(Universidad Internacional de La Rioja, Spain)
• Carlos Sánchez-Camacho(Universidad Internacional de La Rioja, Spain)
• Águeda Esteban(University of Castilla-La Mancha, Spain)
• David Martín-Consuegra(University of Castilla-La Mancha, Spain)