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CSR COMMUNICATION AND CORPORATE REPUTATION: THE ROLE OF MESSAGE SOURCE
Niko Dellner
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/422224
4,000원
초록
Corporate Social Responsibility (CSR) activities substantially impact a company’s reputation. As companies increasingly embrace social media to communicate CSR activities, they face the challenge of selecting the appropriate message source. In this context, this paper examines the role of message source in the relationship between CSR communication and corporate reputation.
키워드
Corporate reputationCorporate social responsibilityCSR communicationSocial media
저자
