With social media spreading and social media influencers (SMIs) becoming popular and monetising their content, research on how they become entrepreneurs and the enterprising characteristics of SMIs remains limited. Due to this, the study examines through the use of case studies the evolution of hobbyist SMIs into professional entrepreneurs.

• Jiseon Han(City, University of London)
• Georg Balanbanis(Bayes Business School, City, University of London)