THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR

Nayeema Ahmed; Hong Yu

논문 상세보기

THE EFFECT OF ONLINE TRAVEL REVIEWS (OTR) ON TRAVELLERS’ DECISION REGARDING TOURIST ATTRACTION CHOICE: THE CASE OF TRIPADVISOR

Nayeema Ahmed, Hong Yu

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422287

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Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
pp.297-301

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

This study investigates how travellers adopt information from travel review websites, i.e., Tripadvisor and how online travel reviews influence their intention to visit a tourist attraction. Based on the Information Adoption Model (IAM), a conceptual model was developed and tested using the data obtained from 227 valid respondents.

저자

Nayeema Ahmed(Toronto Metropolitan University, Canada)
Hong Yu(Toronto Metropolitan University, Canada)

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