Non-fungible tokens (NFTs) exploded onto the global digital landscape in 2020, spurred by pandemic-related lockdowns and government stimulus (Ossinger, 2021). An NFT is a unit of data stored on a blockchain that represents or authenticates digital or physical items (Nadini, 2021). Since it resides on a blockchain, NFTs carry the benefits of decentralization, anti-tampering, and traceability (Joy et al., 2022). Fashion brands quickly capitalized on these features, launching fashion NFT collections and garnering significant profits from the sale of fashion NFTs in 2021 (Zhao, 2021). For example, Nike’s December 2021 acquisition of RTFKT (pronounced “artifact”) resulted in USD 185 million in sales less than a year after their acquisition (Marr, 2022).

• Ashley Stevens Chenn(The Hong Kong Polytechnic University, Hong Kong)
• Hyunhwan Aiden Lee(California State University Long Beach, USA)
• Sze Man Chong(The Hong Kong Polytechnic University, Hong Kong)
• Juyeun Jang(The Hong Kong Polytechnic University, Hong Kong)
• Chung-Wha Chloe Ki(The Hong Kong Polytechnic University, Hong Kong)