This study analyzed the presence and effect of sexual appeal of plus-size models using Victoria's Secret's Instagram content. A content analysis using roBERTa deep-learning model found that, plus-size models’ sexual appeals increased number of likes and comments, but explicit sexual appeals resulted in less positive sentiments than thin models’.

• Hojoon Choi(University of Houston, USA)
• Temple Northup(San Diego State University, USA)
• Yang Feng(University of Florida, USA)