A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual knowledge of international services research; (ii) examining the contribution of international services marketing to broader research disciplines; and, (iii) estimating forecasting trends for the most promising international services research directions.

• Nilay Bıçakcıoğlu Peynirci(University of Sussex, UK)
• Yiannis Kouropalatis(Cardiff University, UK)
• Robert E. Morgan(Cardiff University & Copenhagen Business School, UK)
• Matthew J. Robson(Cardiff University, UK)