논문 상세보기
“SHOULD I KEEP IT OR SELL IT?” THE EFFECT OF EMOTIONAL ATTACHMENT ON CONSUMERS’ SELLING BEHAVIOR IN THE CONSUMER-TO-CONSUMER MARKETPLACE
초록
This study focuses on resale behavior in online consumer-to-consumer market platforms and examines the factors that promote and hinder the resale behavior of sellers. The evidence from the experiment suggests the negative effect of emotional attachment on resale intention and the moderating effect of resale possibilities.
저자
