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FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/422371
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

Offering a good shopping experience on the web is key for fashion luxury brands. However, it is not a field much analyzed by researchers. This research presents a systematic analysis of the usability of the web and its content in more than 60 fashion luxury e-commerce.

저자
  • Patricia SanMiguel(Spain, ISEM-University of Navarra)
  • Cristina Sánchez-Blanco(Spain, University of Navarra)
  • Marta Torregrosa(Spain, University of Navarra)
  • Jorge del Río(Spain, University of Navarra)