The body of knowledge from psychology has been useful to marketing for understanding consumer minds and behaviors (Jia et al., 2018). Daily activities, such as movie watching, grocery shopping, online shopping, drinking coffee (with friends or alone), and making an in-app purchases on social media, all involve consumption which is affected by the perceptions, attitudes, and behaviors of the decision maker (i.e., consumers). But when the ways in which we sense and interact with the world change, how does it shift our ways of communicating with each other and the processes of forming perceptions, attitudes, and behaviors?

• Sun Joo Ahn(University of Georgia, United States)
• Jooyoung Kim(University of Georgia, United States)
• Jaemin Kim(University of Georgia, United States)
• Jongwha Kim(University of Georgia, United States)