AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS

Sadrac Cenophat; Heejung Park

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AI-BASED SUSTAINABLE SERVICE: CONCEPTUALIZATION AND FUNCTIONAL EFFECTIVENESS

Sadrac Cenophat, Heejung Park

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422493

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Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
pp.469-474

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

In this article, we address this shortcoming by exploring the concept of AI-based sustainable service—an offering that embeds artificial intelligence in ways that meet the needs of current consumers by contributing to socio-economic equalities and conserving the natural environment.

키워드

Sustainable service Artificial intelligence Service design Functional model References available upon request

저자

Sadrac Cenophat(Justus-Liebig-Universität Gießen)
Heejung Park(Northern Michigan University)

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