Social media began to boom in the 2000s. According to statistics, there are 92.3% of internet users are social media users who spend nearly two and a half hours daily on social media. Instagram is considered the most popular image-sharing platform, with more than 1.2 billion monthly active users. Meanwhile, consumers nowadays refer to and follow online reviews to assist their decision-making process more efficiently.

• Tsen-Ju Lin(Taiwan, National Chung Hsing University)
• Ming-Yi Chen(Taiwan, National Chung Hsing University)