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IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE
Inhaeng Jung, Amit Sharma
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/422654
초록
This study explores internal and external factors that influence consumers’ novel food technology acceptance (NFTA). Findings suggest that the primary driver of the purchase intention of NFTA is hedonic motivation. Also, the level of trust in the food regulatory organizations can play a vital role in driving consumers’ NFTA.
키워드
Novel food technology acceptanceHedonic movitationTrust in the regulatory organizationsAlternative meatFood TechnologyConsumer behavior
저자
