Entomophagy (or insects eating) is seen as a new, sustainable, and promising protein alternative for consumers in Western countries. Although eating insects is not new for many cultures (e.g., Asian culture), it represents a novel and unconventional eating practice in the Western world (e.g., United States and Europe), often characterized by food taboos and by a negative advertising in the media.

• Monica Mendini(University of Applied Sciences and Arts of Southern Switzerland, Switzerland)
• Paula C. Peter(San Diego State University, U.S.A)
• Daina Matise Schubiger(University of Applied Sciences and Arts of Southern Switzerland, Switzerland)
• Salvatore Maione(University of Applied Sciences and Arts of Southern Switzerland, Switzerland)