THE CHANGES IN CONSUMERS’ SPENDING BEHAVIOR DUE TO THE DIGITALIZATION OF PAYMENT METHODS: THE MODERATING ROLE OF ADOPTION

Hyung Gyoun Byun; Wooju Kim; Jeonghan Hong

논문 상세보기

THE CHANGES IN CONSUMERS’ SPENDING BEHAVIOR DUE TO THE DIGITALIZATION OF PAYMENT METHODS: THE MODERATING ROLE OF ADOPTION

Hyung Gyoun Byun, Wooju Kim, Jeonghan Hong

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422667

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Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
pp.572-576

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

This study examines the impact of digital payment methods on consumer spending, highlighting adoption's moderating role. A two-phase approach, involving 741 survey participants and 166,151 customer records, reveals that digital payments increase willingness to pay and total spending compared to credit cards. Adoption plays a pivotal role, with simple payment users showing significantly higher credit card usage than non-users.

키워드

Payment digitalization Spending behavior Simple payment Credit card

저자

Hyung Gyoun Byun(Yonsei University, South Korea)
Wooju Kim(Yonsei University, South Korea)
Jeonghan Hong(UNIST, South Korea)

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