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SERVICE TYPE AND CUSTOMER PRIVACY CONCERNS AFFECT ROBOT ADOPTION INTENTIONS

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/422685
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

The proliferation of service robots has led to a growing concern about the impact of these technological advancements on privacy. Despite the development, quantitative research on the influence mechanism of privacy concerns on service robot adoption intentions is still limited. This research explores the influencing mechanism and boundary conditions of the interaction effect between customer privacy concerns and service type on customers’ service robot adoption intentions.

저자
  • Qi Yao(Chongqing Jiaotong University, China)
  • Chao Hu(Chongqing Vocational and Technical University of Mechatronics, China)
  • Wenkai Zhou(University of Central Oklahoma, USA)