HOW ARTIFICIAL INTELLIGENCE TOOLS INFLUENCE CUSTOMER EXPERIENCE AND AVOIDANCE OF SIMILARITY

Sandra Maria Correia Loureiro; Mónica Mendes Ferreira; Ricardo Godinho Bilro; Laura Marques

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HOW ARTIFICIAL INTELLIGENCE TOOLS INFLUENCE CUSTOMER EXPERIENCE AND AVOIDANCE OF SIMILARITY

Sandra Maria Correia Loureiro, Mónica Mendes Ferreira, Ricardo Godinho Bilro, Laura Marques

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422689

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Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
pp.646-649

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

The capability for Artificial Intelligence in the beauty industry is enormous, as customers are demanding increasingly customized offers that only these strategies can offer. However, there is still a scarcity of empirical research on customer experiences enabled by AI, which highlights this research's relevance, which we intend to bridge.

키워드

AI-enabled tools Customer experience Brand attachment Emotional attachment Avoidance of similarity Independent self-construal.

저자

Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisboa, Portugal)
Mónica Mendes Ferreira(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisboa, Portugal)
Ricardo Godinho Bilro(Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU-IUL), Lisboa, Portugal)
Laura Marques(Instituto Universitário de Lisboa (ISCTE-IUL))

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