논문 상세보기
WHAT CONSUMERS BELIEVE ABOUT THEIR AND OTHERS’ ACHIEVEMENT SHARING BEHAVIOR ON SOCIAL MEDIA
초록
Consumers have a strong desire to share their accomplishments on social media. They post about getting a promotion, completing an online course, finishing a marathon, or donating to charity. Companies also nudge consumers to make such posts. Understanding better people's beliefs about sharing achievement-related information with others is important.
저자
