In addition to humanoid and robotic designs, an increasing number of AI-powered services are being represented by non-human species (i.e., zoonotic design). Yet, little is known about the consequential effects of such zoonotic AI on consumer adoption of these services. Drawing on the concept of speciesism and Cognitive Load Theory, the current research seeks to uncover how does using zoonotic (vs. robotic) designs affects consumer adoption.

• Bo Huang(University of Nottingham Ningbo China, China)
• Anshu Suri(University College Dublin, Ireland)
• Sara-Maude Poirier(HEC Montréal, Canada)