WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET

Sophie Luciano; Mathieu Alemany Oliver

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WHEN FANDOMS RECOVER BOOKSTORES’ SERVICE FAILURE: THE CASE OF THE FRENCH MANGA MARKET

Sophie Luciano, Mathieu Alemany Oliver

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422731

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
p.750

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

At a time when research on service failure and recovery is at a crossroads in terms of growth and relevance (Grégoire and Mattila 2021), this research studies an original context - the French manga market - in which the service providers behind the failure successfully decide not to be the recovery actors.

키워드

Service failure and recovery Services marketing Interpretive research Arts management Cultural and creative sectors Manga

저자

Sophie Luciano(Actes Sud, France)
Mathieu Alemany Oliver(TBS Business School, France)

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