RESEARCH ON THE INFLUENCE OF INTERNET CELEBRITY AND LIVE CONTENT CHARACTERISTICS ON CONSUMER PURCHASE BEHAVIOR IN LIVE MARKETING

Siyu Che; Guanghua Sheng; Chang Ji

논문 상세보기

RESEARCH ON THE INFLUENCE OF INTERNET CELEBRITY AND LIVE CONTENT CHARACTERISTICS ON CONSUMER PURCHASE BEHAVIOR IN LIVE MARKETING

Siyu Che, Guanghua Sheng, Chang Ji

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422738

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
p.737

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

The economic harm and survival fear caused by environmental conflicts are most likely to become the psychological lever to drive individuals to adopt environmentally friendly behaviours. From the perspective of environmental conflict, this paper will explore the transmission mechanism of environmental conflict on individuals’ pro-environmental behaviour through three experiments.

키워드

Environmental ConflictPro-Environmental BehaviourAutonomyEnvironmental PresencePersonality Trait

저자

Siyu Che(Jilin University, China)
Guanghua Sheng(Jilin University, China)
Chang Ji(Jilin University, China)

같은 권호 다른 논문