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MARKETING KNOWLEDGE DISSEMINATES TO DISRUPT BUSINESS RESEARCH: A COMPARISON OF CONCEPTUAL AND EMPIRICAL ARTICLES

  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/422755
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

This research aims to understand how academic articles stimulate knowledge progress by addressing two questions: Does the level of contribution vary between different methods of research (e.g., conceptual, theoretical, and empirical)? How do we assess the potential of scholarly articles to impact and further innovate the field?

저자
  • Jennifer J. Lee(Boston University, U.S.A.)
  • Hyunuk Kim(Boston University, U.S.A.)