Gastro-tourism extends beyond what to eat, but also the attractiveness and the environment. It encompasses a tourist experience journey starting from pre, during, until post-travel. Gastro tourism in the new normal engages with traditional vs novel value of experiences. This study aims to answer how Gen Z experiences gastro tourism and the impact of digital technologies using surveys on Tiktok Ads followed by an experiment with an immersive culinary adventure using 3D visual technology.

• Hasbian Fauzy Perdhana(Neurobusiness Lab SBM ITB, Indonesia)
• Muhammad Fakhrul Rozi Ashadi(Neurobusiness Lab SBM ITB, Indonesia)
• Reinaldy Agung Pramudhita(Institut Teknologi Bandung, Indonesia)
• Fitri Aprilianty(Institut Teknologi Bandung, Indonesia)
• Nila Armelia Windasari(Institut Teknologi Bandung, Indonesia)
• Mustika Sufiati Purwanegara(Institut Teknologi Bandung, Indonesia)