The popularity of live streaming is driving the emergence of a new business model, known as live-streaming commerce (LSC). Consumers spend more and more time on smartphones, and the emerging business model of live-streaming commerce (LSC) is flourishing in the retail industry. With highly interactive features, LSC social interactions influence viewer purchase behaviors. To examine the interactions between influencers and viewers, we collected a rich dataset from a leading LSC service platform and integrated research models from the natural language process (NLP) field and econometric models.

• Honglong Wang(Harbin Institute of Technology, China)
• Guoxin Li(Harbin Institute of Technology, China)
• Xiaodong Xie(Harbin Institute of Technology, China)
• Shaohui Wu(Harbin Institute of Technology, China)