THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie; Keiya Tabe

논문 상세보기

THE ROLE OF SUSTAINABLE PERCEIVED VALUE ON CUSTOMER SATISFACTION AND LOYALTY: THE CASE OF FASHION PRODUCT

Wangmei Xie, Keiya Tabe

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/422960

구독 기관 인증 시 무료 이용이 가능합니다. 4,000원

Global Marketing Conference

2023 Global Marketing Conference at Seoul (2023.07)
pp.944-948

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

초록

This study investigated the impact of sustainable perceived value (SPV) on fashion consumers. The results revealed that SPV significantly affects customer satisfaction, loyalty, and the positive relationship between satisfaction and loyalty were confirmed, implicating SPV as a valid approach in measuring consumption value of sustainable fashion products.

키워드

Sustainable fashion Perceived sustainable value Theory of consumption value Structural equation modeling Customer loyalty

저자

Wangmei Xie(Josai University Graduate School)
Keiya Tabe(Josai University)

같은 권호 다른 논문