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A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION

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  • URLhttps://db.koreascholar.com/Article/Detail/422966
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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

This study aimed to investigate the viewing experience of Taekwondo competitions, compare and analyze the viewing experience according to the type of Taekwondo competition, derive the viewing experience structure of Taekwondo contents, and confirm the potential of Power Taekwondo as a sustainable sports content developed for the purpose of popularizing Taekwondo.

저자
  • Suhwan Yu(Seoul National University, Republic of Korea)
  • Kihan Kim(Seoul National University, Republic of Korea)