Fashion companies develop initiatives in the Metaverse, especially through Gamification, Non-Fungible Tokens or Shopping experience. Through a Systematic Literature Review in Metaverse and Fashion Communication and Systematic Content analysis in Vogue Business and The Business of Fashion we highlight the best actions in the metaverse and their future application.

• Patricia SanMiguel(ISEM Fashion Business School - University of Navarra, Spain)
• Narmin Sayeed(USI Università della Svizzera Italiana, Switzerland)
• Teresa Sádaba(Spain, ISEM Fashion Business School - University of Navarra, Spain)