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THE INFLUENCE OF OPINION LEADERS ON DAILY DEALS USER’S DECISIONS: EVIDENCE FROM DEALABS

Mehdi Farajallah, Jbid Arsenyan
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/423109
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Global Marketing Conference
2023 Global Marketing Conference at Seoul (2023.07)
pp.1028-1030
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
초록

Humans turn to other humans for decision making. They don’t know how the algorithm operates but they understand how a human mind operates. Ergo, they would be more likely to follow a human’s recommendation.

키워드
Daily dealsPeer-to-peer platformsCollective intelligenceOpinion leaders
저자
  • Mehdi Farajallah(Rennes School of Business, France)
  • Jbid Arsenyan(Rennes School of Business, France)
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