본 연구는 1949-2015년 가운데 중국의 표어 출현율이 최고점을 나타내는 시기를 중심으로 표어에 나타난 키워드(단어)를 주요 대상으로 하여 통시적인 관점으로 분 석하였다. 이에 따라 각 시기에 나타난 표어에서 키워드(단어)를 추출하고, 이를 시 대적 배경 및 사건과 연관 지어 그 변천사를 살펴보았다. 표어 문구에 나타난 키워 드(단어)의 추이는 시대의 흐름에 따라 초기에는 정치적 표어가 주류를 이루다가 점 차 사회 및 경제발전을 제창하는 표어로 변화되는 경향을 보였으며, 각 시기에 주요 정책과 사건, 인물 등이 반복하여 언급되었다. 또 시대별로 중국과 그 주변국의 관계 변화도 표어를 통해 살펴볼 수 있었다
Slogans are an important product of history that can read the trends of the times and changes in issues. This study attempted to look beyond the subject of analysis from a literal linguistic perspective and to connect the social situation with the background of the time when the slogan phrase existed. Unlike previous studies, this study attempted a comprehensive analysis of slogan data, through BCC. The survey category was limited to 1949-2015, and after dividing it into 10-year units, the period when the peak of the slogan appearance rate was separately classified by period. Keywords (words) were extracted from the slogans that appeared in each period, and their history was examined by relating them to the background and events of the times. The rate of appearance of slogans gradually increased from the late 1950s, and in particular, in the 1960s, slogans appeared at a higher rate than any other period. After that, the increase and decrease were repeated, but the 80s and 90s showed a relative stagnation period compared to the previous period. In addition, amplifiers appeared once or twice in the early 2000s, but they were smaller than before. As a result of examining the trend of keywords (words) in the slogan phrase, political slogans tended to become mainstream in the beginning and gradually change into slogans advocating social and economic development, and major policies, events, and people were mentioned repeatedly at each time. Another interesting point was the relationship with neighboring countries that were friendly or hostile by era through the slogan.