Food waste is a major sustainable development problem in the world, and the promotion of ugly food may help address this issue. According to cue utilization theory and the VAB model, the primary purpose of this research is to investigate the role of green packaging in ugly food with multiple internal and external cues. A conceptual model with eight hypotheses are proposed. Conclusion, contributions of study and research limitations are finally shown.

• Minh Ngoc Nguyen(Kyung Hee University, Republic of Korea)
• Antonio Lau(Kyung Hee University, Republic of Korea)