In the context of the pan entertainment era, the IP economy has unleashed infinite vitality and brought infinite possibilities to China’s animation market. With the help of the IP economy, China’s anime works will achieve three-dimensional and multi-dimensional development, and also be endowed with emotional needs, establishing an intangible bond with users. This article will explore how Chinese anime works can present a visual feast that combines Chinese characteristics and aesthetics under the IP economy model.

Ⅰ. Introduction
Ⅱ. Research on the Planning and Design of Chinese Anime Works under the IPEconomic Model
    1. Animation and IP Economic Model
    2. Theoretical Explanation of Chinese Anime IP Works
Ⅲ. Research on the IP ization of Anime Works
    1. The Development Status of Foreign Anime IP Works
    2. The Development Status of Domestic Anime IP Works
    3. Future Trends of Chinese Anime IP Works
    4. The significance of integrating China’s anime works with the IP economy model
Ⅳ. Design Strategies for Chinese Anime Works under the IP Economic Model
    1. Anime Works Require Fertile Soil for IP
    2. Forming a Fan Economy Around the Script
    3. Increase Viewing Frequency through IP Sentiment
    4. Conduct Offline themed Activities to Consolidate the IP Effect
Ⅴ. The Conclusion
References
ABSTRACT

• Qian Chen(Lecturer, School of Design, Jiangnan University.)
• Xu Jiahui(Graduate Student, School of Design, Jiangnan University.) Corresponding Author