The current domestic gaming market is flourishing, with a multitude of games centered around or incorporating elements of traditional culture. Notably, exceptional cases such as “Black Myth: Wukong” have even succeeded in exporting culture overseas. However, beneath this prosperity lie certain challenges. Most games that revolve around traditional culture suffer from certain gaps and lack subsequent work. Only a few manage to evolve into series. This paper primarily explores the feasibility and advantages of the IP economic model in propagating traditional culture through digital games, aiming to uncover novel strategies for disseminating traditional culture in the digital gaming realm.

Ⅰ. Introduction
II. The IP Economic Model and Its Application in the Gaming Industry
    1. Overview of the IP Economic Model
    2. Game Industry in the IP Economic Model
Ⅲ. Characteristics and Advantages of the Dissemination of Traditional Culturethrough Digital Games
    1. Entertainment Attributes of Digital Games
    2. Immersive Experience in Digital Games
    3. Social Attributes of Digital Games
    4. UGC and Fan Creations in Digital Games
    5. Cross-Cultural Dissemination of Digital Games
IV. Integration of Traditional Culture and Digital Gaming
    1. Recreation of Audiovisual Elements
    2. Dissemination of Knowledge
    3. Representation of Spiritual Significance
Ⅴ. Dissemination Strategies for Traditional Culture in Digital Games under theIP Model
    1. Emphasis on Early World-building
    2. Establishment of Collaborative Multi-Media Communication
    3. Achieving Win-Win through Secondary Creation
Ⅵ. Conclusion
References
ABSTRACT

• Yin Jun(Professor, Doctoral Supervisor, School of Design, Jiangnan University)
• Zhou Xuanyi(Graduate Student, School of Design, Jiangnan University) Corresponding Author