This study investigated the relationship between service quality factors, customer satisfaction, and reuse intention based on the degree of attachment to companion animals felt by caregivers when using dog grooming services. An online and offline survey with caregivers experienced in dog grooming services were conducted, and 304 responses were analyzed using SPSS 26.0 Statistics Program. The analysis revealed the following. First, sub-factors of dog grooming service quality: empathy, assurance, tangibles, and reliability, significantly affect customer satisfaction. Second, customers satisfaction with dog grooming services significantly affects their reuse intention. Third, only reliability demonstrates a moderating effect on attachment to companion dogs in influencing the relationship between customer satisfaction and service quality. These findings that service quality management is necessary to improve the business performance of dog-grooming services. Particularly, this study is meaningful in presenting the direction of service marketing centered on trust, as more guardians consider companion dogs as family.

Ⅰ. 서론
Ⅱ. 재료 및 방법
    1. 연구모형 및 가설설정
    2. 측정도구 및 설문지 구성
    3. 자료수집 및 분석방법
Ⅲ. 결과 및 고찰
    1. 조사대상자의 일반적 특성
    2. 측정도구의 타당도 및 신뢰도분석
    3. 상관관계분석
    4. 연구가설 검증 결과
Ⅴ. 요약

• 이민화(강원대학교 동물생명과학대학 대학원생) | Min-Hwa Lee (Graduate Student, Department of Animal Life Science, Graduate School, Kangwon National University)
• 양가영(농촌진흥청 국립축산과학원 동물복지연구팀 연구원) | Ka-Young Yang (Researcher, Animal Welfare Research Team, National Institute of Animal Science, Rural Development Administration)
• 송영한(강원대학교 동물생명과학대학 교수) | Young-Han Song (Professor, Department of Animal Life Science, Graduate School, Kangwon National University) Corresponding author