The Internet, as one of the most rapidly developing industries in China in recent years, has made great contributions to China’s economic development. Internet enterprises are both an important pillar of China’s current economic development, but also a great source of scientific and technological development and innovation. For Internet companies, the core of enterprise development people-oriented, talent is the foundation of enterprise development, enterprise development cannot be separated from the team, team building cannot be separated from the talent, in the final analysis, talent is the core of enterprise development. Therefore, enterprises want to develop, we must retain talent, enterprises want to retain talent, we must incentivize the enterprise staff. Incentives are vital in human resources management, and every enterprise should design a mechanism that suits its specific circumstances. The mechanism should motivate staff to make better contributions to the enterprise, thus promoting its growth and development. This paper reviews relevant domestic and foreign literature, as well as the results of a questionnaire survey of Internet enterprise employees, to study the employee incentive mechanism in Internet enterprises. The paper puts forward measures to existing problems to facilitate the better development of Internet enterprises.