In the environment of fierce market competition, enterprises need to learn modern enterprise management experience and improve the effectiveness of enterprise management. If they want to enhance their core competitiveness and achieve high-quality development. Among them, the construction of corporate culture is an indispensable means of enterprise management. Under the influence of excellent corporate culture, the behavior of employees will be more standardized.The work attitude will be more correct, but also the formation of a more effective display of the enterprise brand. It can be seen that corporate culture has a very important value and role in the enterprise management.

Ⅰ. Introduction
Ⅱ. Jingdong Enterprise Culture Analysis
    1. Spiritual and Cultural Aspects
    2. Institutional Culture Level
    3. Behavioral Culture Level
    4. Material And Cultural Level
Ⅲ. Problems in the Cultural Construction of Jingdong Group
    1. Lack of Cognitive Sense of Spiritual Culture
    2. Lack of Practice in Institutional Culture
    3. Insufficient Depth of Behavioral Culture Construction
    4. Weak Awareness of Material Culture
Ⅳ. Optimizes the Countermeasures of Jingdong Group’s Enterprise CultureConstruction
    1. Optimization Countermeasures of Spiritual and Cultural Construction
    2. Optimization Countermeasures of Institutional Culture Construction Construction
    3. Optimization Countermeasures of Behavioral Culture Construction
    4. Optimization Measures for Material and Cultural Construction
Ⅴ. Research Conclusion

• Gao Jin(Doctoral Student, Department of Global Food Service Management, Woosuk University)