PURPOSES : This study is to analyze factors affecting improper parking behaviors in a perspective of personal mobility users. Detailed purposes are as follows. Firstly, exogenous and endogenous latent variables were set. Secondly, structural equation model were constructed. Hypothesis for the structural equation model were established. Then model’s goodness of fit was analyzed and following the result model was modified. Lastly, factors affecting improper personal mobility parking behavior was found out. METHODS : Based on the literature review, exogenous and endogenous latent variables were set. Correlation between latent variables and their observed variables was defined to build structural equation model. According to the model hypothesis was established. In order to collect data, survey was conducted on personal mobility users. Model’s goodness fit was verified and the model was modified. Lastly in order to find out the factors affecting improper personal mobility parking behavior path analysis was conducted. RESULTS : Based on literature review, based on 6 of latent variables the structural equation model was made. Survey was conducted on 341 participants who has used personal mobility at least once based on Likert 5-point scale. Out of 341 responses 22 responses considered as careless responses were removed. As a result of analysis of structural equation model, it turned out that ‘ease of transfer’ had a positive effect on improper parking of personal mobility meanwhile ‘convenience’ and ‘road condition’ had a negative effect. CONCLUSIONS : It was concluded that the proximity and accessibility to the transfer facility could be important when installing personal mobility parking lot as improper parking behavior of personal mobility users could be affected by ease of transfer to other traffic mode. Also, interval of parking lots, location and its road condition should be considered in order to make it convenient for users to find parking lot and to encourage them to use it more often.