This study conducted a big data analysis targeting the concept of "Ruralism," which is important in rural development, and the keywords "Rurality" and "Rural-amenity," which are similarly used. Keyword frequency analysis, key keyword analysis, network analysis, and emotional analysis were conducted by applying text mining techniques, which are methods of analyzing unstructured data online, to present basic data on the establishment of the concept of Ruralism for rural space maintenance. As a result of the study, conservation for Ruralism was the most important in the case of keyword frequency analysis, and differences between the Rurality and Rural-amenity keywords, which were used similarly to Ruralism, were identified through major keywords, indicating that Ruralism is a concept that has a more comprehensive range of rural areas than other concepts. In the case of the network, the network shown in Ruralism was prominent in improving the quality of life of invisible residents, and the last emotional analysis showed that it was necessary to prepare standards to overcome the possibility of preserving Ruralism and difficult policy directions. This study is meaningful in that it identifies online perceptions and looks at them from a macro perspective so as not to be confused by looking at keywords used similarly to Ruralism at a time when setting mid- to long-term policy directions is important.
This study conducted a big data analysis targeting the concept of "Ruralism," which is important in rural development, and the keywords "Rurality" and "Rural-amenity," which are similarly used. Keyword frequency analysis, key keyword analysis, network analysis, and emotional analysis were conducted by applying text mining techniques, which are methods of analyzing unstructured data online, to present basic data on the establishment of the concept of Ruralism for rural space maintenance. As a result of the study, conservation for Ruralism was the most important in the case of keyword frequency analysis, and differences between the Rurality and Rural-amenity keywords, which were used similarly to Ruralism, were identified through major keywords, indicating that Ruralism is a concept that has a more comprehensive range of rural areas than other concepts. In the case of the network, the network shown in Ruralism was prominent in improving the quality of life of invisible residents, and the last emotional analysis showed that it was necessary to prepare standards to overcome the possibility of preserving Ruralism and difficult policy directions. This study is meaningful in that it identifies online perceptions and looks at them from a macro perspective so as not to be confused by looking at keywords used similarly to Ruralism at a time when setting mid- to long-term policy directions is important.