This project adopts the grounded theory research method. It takes consumers as the research object. It focus on the motivating factors that influence Chinese tourist who concerns health and wellness. The study found that the factors that motivate Chinese consumers to make health and wellness tourism consumption decisions include three main categories: excellent ecological living environment, adequate living security conditions, and compliance with psychological expectations. Based on this, a scientific path for the development of China's health care enterprises is proposed. This topic innovates the research methods and perspectives of health and wellness tourism, which is helpful for health and wellness tourism enterprises to formulate scientific development plans and improve corporate innovation and performance levels.

本课题采用扎根理论研究方法，以消费者为研究对象，探讨了影响中国 消费者康养旅游消费决策的激励因素，建构了消费者康养旅游消费决策激 励因素理论模型。研究发现，激励中国消费者康养旅游消费决策的因素包 括生态生活环境优良、生活保障条件充分、符合心理预期三个主范畴。以 此为基础提出了中国康养企业发展的科学路径。本课题创新了康养旅游研 究方法与研究视角，有利于康养企业制定科学发展规划，提升企业创新和 绩效水平。

I. 绪论
II. 研究方法与数据收集
III. 消费决策激励因素编码分析
    1. 开放式编码
    2. 主轴编码
    3. 选择性编码
    4. 理论饱和度检验
    5. 模型阐释和研究发现
IV. 研究结论与对策建议
    1. 研究结论
    2. 对策建议

• 杨开华(攀枝花学院) | Yang, Kaihua (Panzhihua University)
• 신경환(신한대학교) | Shin, Kyungwhan (Shinhan University) Corresponding author