Big data, artificial intelligence and other cutting-edge technologies are gradually integrated with the real economy, promoting modern society to the development stage of digital economy, and the emergence and development of new industrial trends will inevitably suffer from realistic challenges, at this time, it is necessary to respond to the challenges in a targeted manner.Based on this, this paper analyzes the realistic challenges of the digital transformation of the sports industry, and on the basis of clarifying the existing challenges and difficulties, puts forward the promotion strategy of the digital transformation of the sports industry from multiple perspectives for reference.

Ⅰ. Introduction
Ⅱ. Realistic Challenge Analysis of Digital Transformation of Sports Industry
    1. The Policy System Is Weak and Difficult to Implement in Detail
    2. Serious Decoupling between Government and Enterprises and Lack of DigitalGuidance
    3. Insufficient Supply of Technology and Fewer Application Scenarios
Ⅲ. Promotion Strategy of Digital Transformation of Sports Industry
    1. Improve Industry Policies and Clarify Transformation Standards
    2. Promote Cooperation between Government and Enterprises and Build SupportingPlatforms
    3. Improve the Support System and Popularize and Share Technology
Ⅳ. Conclusions and Suggestions
    1. Conclusion
    2. Suggestions
References

• Li Linfeng(Doctoral Student, Department of Physical Education, Woosuk University, Korea)